A. Individual interviews with participants can be found here

B. Watch FULL DAY 1 (Wednesday 15th of February) Auditorium/Room1 here

C. Watch MORNING OF DAY 2 (Thursday 16th of February) Auditorium/Room1 here

D. Watch AFTERNOON OF DAY 2 (Thursday 16th of February) Auditorium/Room1 here

E. Watch FULL DAY 3 (Friday 15th of February) Auditorium/Room1 here



R & D Day

15:30     Opening of R&D Pre-Conference   VIDEO B: 7:44 - 30:13 

  • Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO
  • Antonio Nieto, Deputy Director General for Cooperation and Tourism Competitiveness, Secretary of State for Tourism of Spain
  • Juan Hernández Albarracín, Councellor for Economic Development, Tourism and Employment, Region of Murcia
  • Josefina García Lozano, President, Catholic University of Murcia

15:45     Keynote "Innovation as a lever of change in tourism"   VIDEO B: 31:51 - 1:11:00

  • Carlos Romero Dexeus, Director of R&D, SEGITTUR

16:15     Parallel Presentations: Innovative startups and academia

  • The creative destination
  • "Resilience" as a central attribute of the smart destination / The potential of big data for travel and tourism
  • Smart destination with the focus on the relationship between the citizen and the visitor
  • Innovative startups' applications for Smart Destinations

19:00     Conclusions

  • Aurkene Alzua, PhD., Department of Tourism - Social Sciences and Humanities Faculty, University of Deusto (Spain)   VIDEO B: 3:50:10 - 4:06:41

11:00     Official Opening   VIDEO C: 13:32 - 50:20

  • José Ballesta, Mayor of Murcia (Spain)
  • Matilde Asían, Secretary of State of Tourism of Spain
  • Pedro Antonio Sánchez, President of the Autonomous Community of the Region of Murcia
  • Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)

    Video message from Claudia Tapardel, Member of the European Parliament, and Co-chair of the Parliamentary Intergroup on Tourism Development, Cultural Heritage, Ways of St James and other Cultural Routes

11:30     Keynote "UnionPay: the global electronic payments brand preferred by Chinese tourists. Key to success"   VIDEO C: 1:06:10 - 1:20:55

  • Luis García Cristóbal, Head of Iberian Markets, UnionPay

12:00     Parallel Roundtables I: 

Shopping Tourism: opportunities for the sustainable economic development of smart destinations - sponsored by UnionPay

Moderator: Carlos Sentís, Director General, Henkuai (Spain)




Javier Fernández Andrino,International Marketing Director, El Corte Inglés (Spain)
Luis José Llorca, Director General, Global Blue (Spain)
Jennifer Zhang, CEO, AsialinkSpain - Ctrip (China)
Luis García, Director General, Iberian Markets, UnionPay (Spain
Juan Murillo Arias, Responsible of Urban Analysis, BBVA Data&Analytics (Spain)

Destinations facing up the challenge of accessibility

Moderator: Jesús Hernández-Galán, Direcotor of Universal Accessibility, Fundación ONCE (Spain)



Olaf Schlieper, Innovations Manager, German National Tourist Board
Victor Calise, Commissioner at New York City Mayor's Office for People withDisabilities (USA)
Hideto Kijima, CEO, Japan Accessible Tourism Center (Japan)

Environmental sustainability as a model for change

Moderator: Luigi Cabrini, Chairman, Global Sustainable Tourism Council (GSTC)





Sean P. O´Brien, Deputy General Manager and Head of Value Engineering for Public Services & Healthcare, SAP (UK)
Ingunn Sørnes, Special Advisor on Sustainability, Innovation (Norway)
Ingunn Sørnes, Special Advisor on Sustainability, Innovation Norway
Heinz-Josef Klimeczek, Urban Development & Environment Conservation Departament, Berlin Senate (Germany)
Irenka Krone-Germann, Focal Point Sustainable Tourism, Swiss State Secretariat for Economic Affairs (Switzerland)
Montserrat Fernández, Deputy Director of National Parks (Spain)

The system of tourist intelligence: efficiency by knowledge

Moderator: Carlos Romero Dexeus, Director of R&D, SEGITTUR



Carlos Chaguaceda, Director General of Tourism of the Community of Mardrid (Spain)
Mariana Mangiarotti, General Director of Market Intelligence and Observatory of Tourism , City of Buenos Aires (Argentina)
María Garaña, Vice President EMEA, Microsoft Business Solutions
Michael Kessler, VP Sales, ReviewPro (USA/Spain)
Ariel Juárez Morales, Director General of Tourism Information Integration, SECTUR (Mexico)
Leandro Bonfranceschi, Head of New Business, LATAM, Amadeus (Argentina/USA)

13:30     Keynote "The region of Murcia becoming a smart destination"   VIDEO C: 2:55:36 - 3:18:27

  • Juan Hernández Albarracín, Councellor for Economic Development, Tourism and Emplyment, Region of Murcia (Spain)

15:15     Parallel Roundtables II:

The new digital traveller (sponsored by IBERIA)

Moderator: Miguel Henales, Digital Business & Direct Sales Director, Iberia (Spain)





Carlos Rodríguez-Maribona, COO, minube (Spain)
Justin Reid, Head of Destinations - Europe, Middle East & Africa, TripAdvisor (UK)
Andrew van der Feltz,Senior Director EMEA, Expedia Media Solutions (UK)
Ignasi de Delàs, President, European Cities Marketing (Spain)
Sandro Cuzzolin, Head of Strategic Projects, Travel Audience, an Amadeus company (Germany)
Peter Dickman, Director of Engineering, Google (Switzerland)

Digital accessibility

Moderator: Mari Satur Torre, Director of Innovation, Vodafone Foundation (Spain)





Martin Heng, Accessible Travel Manager & Editorial Adviser, Lonely Planet (Australia)
Lourdes González, Business Development and Knowledge Director, ILUNION Technology and Accessibility (Spain)
Toni Raurich Marcet, Director Strategic Partnerships EMEA, Booking.com (Spain)
Tatiana Alemán, Technical Director, PREDIF (Spain)
Diego González, President, Red Estable (Spain)

Destinations facing up the challenge of innovation

Moderator: Nuria Díaz, Deputy Director of Innovation Promotion, Ministry of Economy, Industry and Competitiveness (Spain)




Susana Ibáñez, Secretary-General for Tourism, Andalusia Tourism Government (Spain)
Federico de Arteaga, Director of Planning, Group JB Jose Cuervo (Tequila, Mexico)
José Antonio BelmonteDirector Innovation Office, Tourism Institute of the Regional of Murcia (Spain)
Ilanit Malkior, Tourism Manager, Jerusalem Development Authority (Israel)
Anna Díaz, Counicl of Tourism, Conselh Generau d'Aran (Spain)

Connecting sensors and data - opportunities and challenges

Moderator: Raquel Huete, Director General of Tourism, Generalitat Valenciana (Spain)




José Petisco, Director General, Cisco
Kathrin Weise, Optical Instruments - Project Manager, Jena-Optronik (Germany)
Elisa Martín Garijo, Director of Technology and Innovation, IBM
Sérgio Guerreiro, Director of Knowledge, Portugal Tourism

17:00     Parallel Roundtable III

Building smart tourist attractions: the management of natural and cultural heritage sites, (by DRORE TECHNOLOGY)

Moderator: Ginesa Martínez del Vas, Vicedean of Tourism, Catholic University of Murcia 





Haiyong Bao, Vice President, Zhejiang Drore Technology Co., Ltd. (China)
Alessandra Priante, Ministry of Heritage and Cultural Activities and Tourism (Italy)
Jorge Robles del Salto, Executive Director, Pastview (Spain)
Elizabeth Lee, Managing Director, CyArk (USA)
Marcela Bacigalupo, Minister and Executive Secretary, National Secretary of Tourism (SENATUR), Paraguay
Francisco Castillo, CEO, DNA Expertus (Spain)
Claudia de Santos, Representative, Spanish Group of World Heritage Cities (Spain)

Focus on quality: ensuring local and visitors' satisfaction

Moderator: Dirk Glaesser, Director, Sustainable Development of Tourism Programme, UNWTO



Vincent, Nijs, Research Manager, Visit Flanders (Belgium)
Vicente Moles, Advisor, International Sustainable Tourism Initiative (ISTI)
Joan, Torrella, Director of Tourism, Barcelona City Council (Spain)

New Companies, new models

Moderator: Maribel Rodríguez, Regional Director Southern Europe & LATAM, World Travel & Tourism Council, WTTC (Spain)



Francisco Medina, General Manager, Open Camp (Spain)
Marta Marcías, Tourism Manager, Value Retail (Spain)
Diogo Corado, Head of Travel, Cabify (Spain)

16:15     General Conclusions Day I


09:10     Keynote 1 "Turespaña's support for knowledge creation, key driver for managing sustainability"   VIDEO E: 17:49 - 38:11

  • Manuel Butler, Director General, Turespaña

              Keynote 2 "Exploration and practice of XiXi National Wetland Park as smart tourist attraction"   VIDEO E: 39:54 - 1:13:05

  • Yinghui Guo, Director, Comprehensive Administrative Office of Hangzhou XiXi National Wetland Park (West) Co., Ltd. (China)

              Keynote 3 "Big data: transforming the tourist sector into the digital era"   VIDEO E: 1:14:07 - 1:34:10

  • Elena Gil, Director Global Business Intelligence & Big Data, Telefónica (Spain)

             Keynote 4 "Smart destinations: building the future"   VIDEO E: 1:35:19 - 1:55:05

  • Antonio López de Ávila, International Expert on Smart Destinations and Professor at IE Business School

11:30     Parallel Roundtable IV

The challenge of multimodality

Moderator: Juan Jesús García, Head of Industry Affairs, EU at Amadeus IT Group (Spain)





Jari Kauppila, Senior Economist, Head of Outlook and Statistics Unit International Transport Forum, Organization for Economic Cooperation and Development (OECD)
François Davenne, Secretary-General, Intergovernmental Organization for International Carriage by Rail (OTIF)
Francisco Cañamero, Commercial and Marketing Director, RENFE Travelers (Spain)
Paul Pontecorvo, VP Marketing and Business Development, Waynaut (Italy)
Federico Belausteguigoitia, Manager, ACETA & Responsible of the Aviation Department at Marimón Lawyers (Spain)

The role of entrepreneurs: new visions, new opportunities

Moderator: Carlos Romero Dexeus, Director of R&D, SEGITTUR




Miguel Arias, Chief Operating Officer, CARTO (Spain/USA)
Rom Hendler, Founder & Managing Partner, Innovel Venture Capital (Israel)
Javier González-Soria, PhD., CEO Top Seeds Lab and CEO & General Partner Travel Tech 1 SCR (Spain)
Clemet Wong, CEO, Bemyguest (Singapore)
Juanma Revuelta, CEO, Finnova (Belgium)

Tourism as a driver for territorial economic development

Moderator: Aurkene Alzua, PhD., Professor, University of Deusto




Miguel Jurado, Chairman, FCC Construction (Spain)
Ignacio Alcalde, Vice President, Fundación Metrópoli (Spain)
Haiyan Song, Chair Professor of Tourism, The Hong Kong Polytechnic University (Hongkong, China)
José Ballesta, Mayor of Murcia
Adam Banaszak, Vice President of the Regional Parliament in Kujawy Pomorze Region (Poland)

Smart destinations fostering the sustainable management of resources

Moderator: Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO




Merran Wrigley, Global Head of Brand Communications, for B2B Systems, Philips Lighting (The Netherlands)
Rafael Guinea, Director General, TIRME (Spain)
Juan Pedro Sánchez, CEO, Gorona del Viento (hydro-electric / wind power plant), El Hierro (Spain)
Stephanie Pfahl, Head of Division Associations, Sports and Tourism, Federal Ministry for the Environment, Germany

12:30     Conference Conclusions   VIDEO E: 4:03:25 - 4:14:28

  • Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO

13:00     Official Closing   VIDEO E: 4:18:30 - 4:29:52

  • Isabel Garaña, Regional Director for Europe, UNWTO
  • Antonio Nieto, Deputy Director General for Cooperation and Tourism Competitiveness, Secretary of State for Tourism of Spain
  • Manuel Fernández-Delgado, Director General, Institute of Tourism of the Region of Murcia