Training on Tourism and Biodiversity: Understanding Tourism Trends and Biodiversity Conservation for Innovative Products and Marketing, Wadden Sea Biosphere Reserve Schleswig - Holstein (2013)

The second UNWTO Training on Tourism and Biodiversity on the subject Understanding Tourism Trends and Biodiversity Conservation for Innovative Products and Marketing was held in theWadden Sea Biosphere Reserve in Schleswig-Holstein, northern Germany (14-26 April 2013).  Organized by UNWTO’s Consulting Unit on Biodiversity, this workshop provided a unique platform for knowledge exchange among tourism and biodiversity professionals.

The programme focused on coastal tourism and was organized around six core segments related to tourism and biodiversity, including Biodiversity Concepts and Methods and Marketing and Communication.

In order to support and ensure successful biodiversity-based tourism product development, the course combined theory and practical elements. Participants attended interactive presentations from leading international experts and had the opportunity for in-depth knowledge exchange, as well as field excursions to different sites in and around the Biosphere Reserve.

During a full day excursion to the Hallig Hooge (a unique form of island), participants witnessed a practical approach on how tourism and biodiversity protection can benefit from each other. Among other things, they were briefed on National Park partnerships and had the opportunity to consult directly with local expertise whilst being guided around the park.

Following the 12 intensive days of training, the attendees expressed great satisfaction with the design and content of the course. The relatively remote location helped generating a solid sense of community and engagement among the participants, which contributed to the success. The overall sentiment was that the training has provided invaluable insights into the relationship between tourism and biodiversity protection and a great deal of inspiration to start applying their newfound knowledge in their home countries.

The training was supported by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety. It was open for tourism professionals from UNWTO Member States and attracted 31 participants (public officials and representatives from NGOs) from 26 countries in Africa, the Americas, Middle East, Asia and Europe. European participants came from Albania, Bulgaria, Croatia, Greece, Montenegro, Romania, Spain and Turkey.



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